If your business doesn’t have a blog, you’re missing out on an incredible opportunity to increase your sales, for free. Effective blogging can bring more visitors to your website and more visitors means more potential sales. Starting a blog for your website can be a daunting task. However, a good blog can be achieved easily as long as you include the following 5 crucial things you MUST have in your blog posts:
Before you even start putting pen to paper, or finger to keyboard, you need to start off by deciding on what you’re actually going to write about. George Harrison once said “if you don’t know where you’re going, any road will take you there.” Start by asking yourself what your audience wants to know. If you can, actually speak to your customers and find out what questions come up most often. That’ll give you something to blog about.
2. A Catchy Headline
Now that you’ve decided on your subject, you need to think of a creative title. Something simple like ‘How To Blog’ isn’t going to work because it’s too boring. When people search on Google, they usually ask in the form of a question. Consider what this question might be and base your title off of this. The results that Google will bring up is based upon relevance, so if your title matches that very question, your post will rank highly on the results. Another idea for a title would be to consider the answer to that question. Present something that people will want to read: A short, to-the-point post that can be read in under 5 minutes.
3. Paragraph Spacing
You’re not writing an academic essay. Your content should be easy to read. Ditch those indented paragraphs that are hardly separated and use double-spacing between your paragraphs to separate them. Not only does this make your post easier to read, but it also looks tidier. In our digital age, there is so much information about the same subject available that if your post is difficult to read, people will just move onto another person’s blog.
Subheadings can help to separate paragraphs further. It can also help readers to take in your content faster. Let me ask you this: When you first clicked on this blog post, did you quickly scroll through it to see the 5 points I am making? If you did, then you probably got a basic idea of the take-home message of this blog post.
Well-written content is only part of the attraction. Some readers will find it boring if your blog contains only text. As previously said, we live in a digital age and we are constantly browsing the Internet and scrolling through our Facebook news feeds to absorb more content than ever. We lose interest easily and a relevant image can help to break up the text and present something visually appealing.
You don’t need to be an academic genius to create a well-written blog post. Just remember the 5 crucial things you must have in your blog post. Remember: you’re writing for me. A normal person, who wants a simple answer to a question.
Get out there, start blogging and send me anything that you’ve worked on!