The number 1 most-used search engine in the world is Google. Therefore, your content should aim to place your website as high as possible on Google’s listings. Through intelligent use of keywords and relevant content and other Search Engine Optimisation (SEO) techniques, your website can place higher in Google’s ranking and drive more traffic to your website. What is the use in being on Page 2 of Google when 97% of users don’t go past the first page?
I can help you by finding the balance between effective SEO and readable content that humans can enjoy. A good ranking on Google is only half the story, because those clicks need to be converted, rather than bounced. The longer a visitor spends on your site, the more likely it is they will make an enquiry or purchase your product.
I aim to provide content that is both engaging and an accurate representation of your business that not only improves your ranking on Google, but also increases your conversion rates.